Sales: Data-driven commercial decisions

In order to remain competitive in the marketplace, products and services companies face common challenges: cost reduction, market share, price competition…

Companies that handle large amounts of data absolutely needed a data-driven solution. Now our client has drastically improved conversions on marketing campaigns by increasing the relevancy of client targeting. The integrated tool helps our client monitor the actions of sales representatives more effectively whilst providing appropriate information so that they can find the best deal for their customers.