Press Release

destinAItor Previewed At edUcon 2025 As Transformative Destination and Venue Research Tool

CHICAGO, IL – DestinAItor, PCMA’s next-generation destination and venue planning tool for business events strategists, delivers data-driven insights, ultimately reducing the time and money invested in destination and venue research. Developed in partnership with dFakto, the AI-powered platform goes beyond dates, rates and space.

Previewed at edUcon earlier this month, destinAItor features a destination marketing organization (DMO) validation process. Participating destinations and venues review and most importantly, verify their respective profiles ensuring accurate and current content. The curated data incorporates information such as sustainability initiatives, safety measures, economic sectors, citywide events, infrastructure developments and more. Destinaitor leverages strategic data partnerships with Tempest and Simpleview to integrate meetings and events data, allowing events strategists to easily compare multiple destinations based on objective, verified data. DestinAItor also includes an RFP feature that can analyze a planner’s request for proposal and suggest matching destinations.

Insights from the destinAItor platform are complimentary for business events strategists. Destinations and venues interested in being searchable are required to join a destinAItor pilot for review of AI-generated destination data and to move forward with achieving the “Verified Destination” badge to appear on the platform.

PCMA and CEMA President & CEO, Sheriff Karamat, CAE emphasized the significance of destinAItor, stating “I believe destinAItor will revolutionize how business events strategists research destinations and venues. The platform is dynamic. This is going to be a continued evolution. PCMA remains committed to empowering our global business events community with tools that are intuitive and responsive to their needs. destinAItor delivers on this need.”

Participating destinations and venues benefit from performance reports and analytics on search patterns and trending destinations as the platform allows destinations and venues to highlight unique value propositions, ultimately attracting business that aligns with their respective strategic goals.

According to Thibaut De Vylder, CEO of dFakto, “The business events industry is rapidly evolving, with increasing demand for secured and compliant AI-powered solutions and data-driven decision-making. Through collaboration with PCMA, we identified industry challenges –data overload from multiple sources, inefficient search processes, and significant mistrust in AI data due to accuracy concerns.” He added “For destinations and venues, it’s an opportunity to control their data and brand narrative, address poor lead generation, and overcome RFP spam, while gaining performance insights through analytics on search patterns. This is just the beginning. We see new use cases arising and new game changing features will be added to the destinAItor platform on a continual basis.”

CONTACT:

Meghan Risch
PCMA
Chief of Staff, Vice President, Corporate Communications
Email: mrisch@pcma.org

About PCMA

PCMA, PCMA Foundation, and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose, and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA, and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About dFakto

dFakto is a data-driven, business-minded expert in advanced data platforms, committed to revolutionizing how organizations transform, perform, and comply with their data. We provide innovative tooled-consulting and licensing solutions, highlighted by our leading platforms, beVault (www.bevault.io) and proPilot (www.proPilot.io). Our mission is to empower a diverse range of clients, from governments and large corporations to associations and SMEs, by enabling them to build, run, and maintain agile, state-of-the-art data platforms. The dFakto platform excels at preparing and integrating data from multiple sources, ensuring it is handled in a secure and compliant way. Furthermore, our future-proof solutions are designed to flexibly cope with the rapid advancements and changing demands of Artificial Intelligence technologies, providing future-proof data management capabilities. dFakto has currently offices in Brussels and Paris and will operate on the North American market through the JV in Chicago. Visit us at www.dfakto.com.

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