“All I want are the latest trends and customer insights from our data.”
Why is it that this seemingly modest request from a senior manager can cause panic in the marketing department?
“It should be easy,” you hear them say, “after all we’ve got loads of information about our customers, just search for it.”
Now if only it were that simple.
See your customers more clearly
Many companies have reams of data on their customers, and most have good intentions of using it for cross selling and retention purposes … one day. The problems are multiple however, as much of the information is spread out in different databases using non-standardized information. It’s like looking for the proverbial needle in the haystack, and many just don’t know where to start.
dFakto are experts in data-driven marketing and technology. They know how and where to find the data, and the best way to extract and enhance it. They’ll help you move from data to information, from intuition to insights and as a result your marketing department will be able to see and seize the opportunities your customers already offer.