At dFakto we recently celebrated our 16th birthday, a day where our CEO, Thibaut De Vylder, stopped for a moment to share with you what he has learned from the past 16 years and what we are looking forward to in the future:

“16 years ago… it seems to me as if it was only yesterday”.

When you really take the time to look at all that has changed since then, I dare to suggest that we have seen and experienced a huge number of evolutions, both technical, with the rise of the internet and the fact that the whole world can now communicate in real-time, as well as in business, where everybody has been forced to move to some kind of a digital transformation. I think we can all say, without any exception, that the company we work for (or with) has been deeply impacted over the past decade and more.

It’s strange, particularly if we look at the latest buzzwords like big data, digital transformations and digitalization, how today so many companies still work with excel sheets and manual data imports and have a team of several dozen back-office employees working on updating and integrating data.  And it is not rare to hear people say they work for a dinosaur that is still stuck in the Stone Age.

In 2000, when I started Deployments Factory we already worked with data, so over the years we have learned a lot about bits and bytes, but also about information and insights, about decisions and plans. So let me share with you what I think are the 2 most important things you need to focus on when you want to drive your business forward today.

First of all, you need to be aware that the decision making process has radically altered. For those born before the 1990s, we all remember what it was like when we first started to work. The guys locked away on the top floor of the building took decisions and you were required to follow these without asking too many questions.

Luckily – in the meantime – decision-making has become a circular process. It’s now the case that everyone listens and talks to each other. We now have a situation where the people who are executing are listening to those in charge, and that the ones making the decisions are listening to their people. Companies that refuse to adapt their decisions based on the information coming up from those doing the work will soon come to realize that they’re steering their business blindly.

The second insight I would like to share with you comes from this circular process. As a decision maker you need to be aware that the data that is flowing around your company needs to be enhanced and enriched or even adapted along its path. For often, data that is pushed from the ground level up needs to be transformed into understandable information. It is then this information that generates the insights, the insights that lead to decisions that will later be transformed into plans, and plans into action – and you’ve guessed it, these ‘actions’ then generate more data. And so we’re back at the beginning of our circle.

It goes without saying that if we want to keep track of this circular process we’ll need governance, more agile processes and scalable and flexible technology.

And that’s what we at dFakto have been focusing on for the past 16 years. If you look at the offer that is available on the market you’ll soon come to realize that you can find lots of specialized companies that will either help you with governance, with the analysis and strategy, with the supporting software, or even body shoppers that will run a tool for you.

At dFakto we have focused on offering an integrated solution: a solution that can be a one-stop-shop for you.

To this end we have tailored our approach to meet your specific business needs. We’re focusing on solutions within four service lines: Transformation Success Management, Customer Success Management, Risk Success Management and Financial Success Management. Each of them concentrates on the real needs of CEOs, COOs, CMOs and CFOs. And if your C-title isn’t here, please mail me and we’ll find you a spot!

I, and all my colleagues working at dFakto, work with the same belief … we want to make sure that our solutions will make you autonomous in the everyday management of your data.

I see some of you already thinking that I’m some kind of a philanthropist, but I can assure you I’m not.  We believe that we need to deliver the solutions you need today knowing that we are already working on the solutions you might need tomorrow. We want to work with you as a reliable partner and offer you the necessary flexibility and scalability, so if you face a new challenge tomorrow, you will have our services and solutions top-of-mind.

So what makes us unique? First of all, of course, it’s our people. We’re a team of 45 and I’m proud to be one of them. We have a large pool of business specialists that know your problems because they have either lived them themselves or have worked with other customers in the same position. Because rest assured, you’re not the only company that has issues. But what’s different about dFakto over other consulting firms is the fact that almost half of our team are tech specialists who actually get out from behind their screens and meet our real clients.

Then there is the governance. Remember when I explained that decision-making has become a circular process? Well over the years, we have built the necessary experience to help you implement the right processes at every stage. And of course there is our technology. We’ve built a tool that can manage all your data-based requests. It’s modular, it’s techno-agnostic and it can link with any kind of in-house technology you use.

But finally – when all is said and done – it all starts with your data.”


“All I want are the latest trends and customer insights from our data.”

Why is it that this seemingly modest request from a senior manager can cause panic in the marketing department?

“It should be easy,” you hear them say, “after all we’ve got loads of information about our customers, just search for it.”

Now if only it were that simple.

See your customers more clearly

Many companies have reams of data on their customers, and most have good intentions of using it for cross selling and retention purposes … one day. The problems are multiple however, as much of the information is spread out in different databases using non-standardized information. It’s like looking for the proverbial needle in the haystack, and many just don’t know where to start.

dFakto are experts in data-driven marketing and technology. They know how and where to find the data, and the best way to extract and enhance it. They’ll help you move from data to information, from intuition to insights and as a result your marketing department will be able to see and seize the opportunities your customers already offer.


If you’re still considering how you can digitally transform your company, then don’t ‘consider’ for too much longer. Industry after industry has stood by and watched their business model being upended by young pretenders, often with very little direct industry experience.

Ask yourself this. Are there are any frictions in your business that the latest processes, technology and tools could eliminate, thereby making your customers lives better? If you find something – or many things more likely – and you don’t do anything about it, be prepared to play catch up. Think like a startup. Redesign your company using all the latest automated advances out there because if you don’t, someone else surely will.

Digital regeneration

With expertise in both camps, technology and business consulting, dFakto can help you make the move to digital more easily and more efficiently. It sees two clear areas to focus on, in the short to medium term, to gain and maintain your competitive advantage.

The first relates to eliminating the distinction between digital and physical, online and offline. Your new digital transformation should strive to be a seamless service for you and your customers.

The second encourages you to make more use of analytics. dFakto can help you extract the important data, and then enhance it, model it and improve it, so that ultimately you’ll have the information and insights you need to make the strategic decisions of the future.

In conclusion, there’s no need to look around you to those who you think may deliver a better digital experience to their customers. It’s not time to panic or be scared, as most companies still need to go through a real digital transformation. And if you think your back-end processes and tools are not adapted to support you, you are not alone – many companies are in the same boat. Now, if you need some help, … we’ll be glad to assist you.