It’s becoming increasingly obvious that the winners of tomorrow in sales and marketing terms are going to be those companies with a true understanding of their consumers through data. But let’s be clear, it’s not about more data, it’s about having the right data. This is a problem for many marketing professionals, especially those who completed their training before the advent of ‘data driven marketing’, as they don’t quite know where to start, and are somewhat overwhelmed by the choices they face.
It is clear that the companies with a future are those thinking about and delivering a digital customer experience. dFakto helps clients successfully make this transition to digital. We do this by digitising processes (front and back end), reframing the different customer touch points and rethinking communication, both internal and external.
By combining the right data from the different sources: the Customer Relationship Management (CRM) system, the sales records and finance system as well as customer support, dFakto drives its customers’ data driven marketing projects forward.
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“All I want are the latest trends and customer insights from our data.” Why is it that this seemingly modest request from a senior manager can cause panic in the marketing department? “It should be easy,” you hear them say, “after all we’ve got loads of information about our customers, just search for it.” Now […]